Can an independent publisher survive in an environment seemingly dominated by massive corporate publishing houses? I believe so. Not only can independent publishers survive, they can thrive. In a research report published by BML data, independent publishers gained overall market share from their larger competitors by five percentage points over the last five years, increasing sales through all channels except the internet, which was essentially flat. The report revealed that Independent publisher market share had grown from 26% in 2004 to 31% in 2008. Furthermore, independent publishers saw purchases through independent booksellers grow from 38% of the total to 49%.